One common mistake tends to be western companies entering the China market and these companies thinking all Chinese companies have the same business.
Companies in China can be grouped into two categories: State-owned companies (SOEs) and private companies. SOEs are the main business stream in China, while many private companies are those with the with the well-recognized international brands, including Fuson and MicroPort.
The behavior and needs of these two types of companies differ, each requiring dramatically different time and tactics to penetrate. Be aware of the differences prior to investing time and money on your marketing and sales efforts.
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